Your week, at a glance.
Everything the brand, catalogue, design and marketing team is moving this week — and the few decisions that are waiting on you. 🕊️
- ✅ Eid teaser reel — Graphic Designer, due today. Approval
- 🤝 @lodging.dxb collab brief — 62K followers, AED 3,500 quote to approve.
- 🗓️ White Friday plan — budget sign-off before media booking.
- 🛋️ Evalina Sofa back in stock — feature on grid this week?
Live Wed–Sun across Instagram + homepage hero. 3 influencer posts, 1 reel, 5 grid posts, homepage banner.
Influencers & partnerships
Every deal from first DM to paid, in one pipeline — with the promo code, the tracking link and the results, so you always know what a partnership actually returned. 🤝
Instagram planner
Plan the grid before it goes live — see how the next nine posts sit together, with captions, hashtags and status for each. 📸
Tap-worthy alternation: hero product · lifestyle room · UGC/influencer · repeat. Keeps the feed feeling curated, not catalogue.
Marketing calendar
The year's commercial moments mapped to the UAE calendar, so nothing is planned late — and the team can see what's coming. 🗓️
Approvals inbox
Everything the team has submitted for your eye, in one queue. Approve, or send it back with a note. ✅
Performance
Instagram, the website and sales in one view. 📊
The numbers below are a working sample. To make them live and automatic, this page connects to Meta / Instagram Insights, Google Analytics and Shopify — the same kind of secure connection used on the message side. Until then, the cards double as a clean manual-entry scorecard. 🔌
- 🥇 Evalina Mulberry Sofa Chair — most-saved post, 38 orders
- 📸 @lodging.dxb reel — 96K views, code LODGING10
- 🌐 Marble & Stone collection — top landing page
- 🔥 Terracotta Bench — highest add-to-cart rate
Merchandising
What changed on homekode.com — so the catalogue and marketing teams know what to feature, and what to quietly pull from ads. 🛋️
- 🆕 New arrival → grid post + "New In" story within 48h.
- ✅ Back in stock → re-run the reel that sold it out.
- ⛔ Sold out → pause any live ad pointing to it (don't pay for dead traffic).
- 🔻 Price drop → a "now AED X" story is your highest-converting format.
- 📦 Collection updated → refresh the homepage hero + a carousel.
Brand kit
The look, the type and the voice — so every post, banner and lookbook feels unmistakably HomeKode. 🎨
- Warm, calm, confident — like a friend with great taste.
- Speak to the home, not the product spec. "A home to gather in," not "3-seater sofa."
- Short sentences. Real feelings. No hype, no exclamation storms.
- Respectful and inclusive for a multi-national UAE audience.
- ✅ Let the product breathe — generous space, natural light.
- ✅ Style in real rooms, real moments.
- ⛔ No cluttered collages or hard-sell price stickers on hero posts.
- ⛔ Don't stretch or recolor the wordmark.